Hydraulic increasingly fierce market competition, capacity oversupply, high raw material prices have squeezed profit margins industry is extremely narrow, and users will be more concerned about the overall cost of products, poor quality, not high-tech products have not to meet the growing needs of the user, if the hydraulic hose machine circuit block competition at only a low level of competition in the primary level, the enterprise market is bound to be ruthlessly eliminated. But so far, most of HMB companies seeking market share in the most direct and most effective way of construction machinery industry price war. In today's competitive market situation, in addition to the competition in terms of product quality, reliability and service, the contest of intangible assets is another invisible war.
Brand to stand the market of training, in order to enjoy a high reputation in the minds of users. Hydraulic system design industry price war weapon to deal with is the value of marketing, the product value, service value and brand value for a triple. Implementation of leading technology development strategy, always emphasizing technological innovation and product development in the company's development strategy primacy of. Through innovative product differentiation, reformate value, get rid of price competition caused by product homogeneity, we should focus on providing customers with a full range of services in a timely manner, by increasing the value-added products and services, has introduced new technology of hydraulic machines manifold,
New products, new technologies and new services to attract a wider customer, and constantly develop new markets, so can only get rid of only a few years wandering margins and downward trend in performance.
没有评论:
发表评论